If you want to be a success, always remember, “people soon forget
most of what they hear you say, but they will always remember how you
made them feel.” They also like getting something more…the value added
principle that this story illustrates.
Mrs. Smith, the manager of a
huge candy counter, employed two clerks, Betty and Mary to serve
customers. This is a story told by Brad and Alan Antin in their book
titled Secrets From The Lost Art of Common Sense Marketing.
day as the normal crowd of after school kids flooded her shop, Mrs.
Smith noticed that there were twice as many kids in the line waiting for
Betty as there were waiting for Mary. So she went to the end of Betty’s
line and asked little Johnny why he was waiting in such a long line
when Mary’s line was so much shorter.
Johnny looked up and said, “That’s easy. Betty gives us more candy for our quarter.”
next day, Mrs. Smith watched Betty sell her candy. Each time a child
would put his or her quarter on the counter, Betty would sell them
exactly half a pound of candy.
She glanced over at Mary’s counter
and saw that each time a child put a quarter on the counter, Mary would
also carefully measure a half pound of candy.
She decided to ask little Johnny why he thought that Betty was giving the kids more candy for the same quarter.
“They both start with a big scoop of candy, but Betty keeps adding more, and Mary takes some away,” Johnny said.
evening, Mrs. Smith asked Betty and Mary about the way they sold candy.
Mary shrugged her shoulders and said that she just measured out the
amount of candy that the customer wants and sells it to them with a
Betty said, “I figure that people just want to get their
money’s worth and nobody likes to see you take anything away from them.
So, I simply make sure that I always start with less than what the
customer orders, and then keep adding more until the scale reads the
“That way, people feel like they’re getting something more. They seem to like that,” Betty added.
many years now police patrol cars have been outfitted with dash
cameras. One result of the disturbing events in Ferguson, Mo. on Aug. 9,
is the recommendation that officers be made to wear on-body cameras
that would feed video into their cell-phones to protect officers and
That got me thinking. Just how much more can patrol officers be expected to wear and carry on their “duty belts”?
nearly all patrolmen must wear a body armor vest for protection. With
the additional tools on their belt, the added weight could exceed 10
That duty belt serves as a holster for their fire arm,
handcuffs, taser/stun gun, radio, magazine pouch for extra ammo clips, a
baton/night stick, phone, as many as two flashlights and pepper
spray-mace canister. Am I missing anything?
So much for being nimble.
the aftermath of the Aug. 9 police shooting in Ferguson, Mo. there were
violent protests and looting of stores that awakened racial tensions
across America. People were quick to criticize the various law
enforcement agencies for rolling out an arsenal of military-grade gear,
including armored vehicles, assault rifles and riot-control equipment.
were many valid points made, but let’s not demonize all police
departments and officers. Let’s not tarnish the work of all police
officers for the actions of a few.
In many U.S. cities, there are
areas that resemble war zones with gang activity, nightly lawlessness
and deadly confrontations. We can’t expect cops, firemen and emergency
personnel to do their jobs in those conditions without adequate
equipment for protection.
It seems reasonable and standard
procedure to have SWAT-type units on standby to carry out dangerous
assignments. The best and safest way to protect all involved is to act
with a show of force.
And when that happens, sometimes bad things
happen. I’d guess if cops, firemen and EMTs go into tense situations
undermanned and ill-equipped, even worse things can happen. Proper
training is mandatory. Unfit public servants must be weeded out.
critics say the partnership program administered by the Defense Dept.
to distribute surplus military equipment has been overdone. In some
cases, using this superior fire-power has escalated the powder keg
situation…which is debatable.
Sadly, the world has become more
dangerous. Maybe there was a day many decades ago when the mere presence
of law enforcement was enough to deter most criminal activity. We’d
like to believe horrendous crimes never happen in our backyard.
U.S. national security officials are warning us: The Islamic State in
Iraq and Syria (ISIS) present the greatest terrorist threat to Americans
since 9/11. That organization is savage and their stated goal is to
harm all Americans and to raise their flag over the White House.
We need to understand, according to intelligence sources, Jihadist (lone wolf) sleeper cells are already here.
followers of the Islamic State do bring their violent brand of
terrorism to an American city near us, it might not be a bad idea to
have our policemen, firemen and EMTs properly equipped to protect us,