If you want to be a success, always remember, “people soon forget most of what they hear you say, but they will always remember how you made them feel.” They also like getting something more…the value added principle that this story illustrates.

Mrs. Smith, the manager of a huge candy counter, employed two clerks, Betty and Mary to serve customers. This is a story told by Brad and Alan Antin in their book titled Secrets From The Lost Art of Common Sense Marketing.

One day as the normal crowd of after school kids flooded her shop, Mrs. Smith noticed that there were twice as many kids in the line waiting for Betty as there were waiting for Mary. So she went to the end of Betty’s line and asked little Johnny why he was waiting in such a long line when Mary’s line was so much shorter.

Johnny looked up and said, “That’s easy. Betty gives us more candy for our quarter.”

The next day, Mrs. Smith watched Betty sell her candy. Each time a child would put his or her quarter on the counter, Betty would sell them exactly half a pound of candy.

She glanced over at Mary’s counter and saw that each time a child put a quarter on the counter, Mary would also carefully measure a half pound of candy.

She decided to ask little Johnny why he thought that Betty was giving the kids more candy for the same quarter.

“They both start with a big scoop of candy, but Betty keeps adding more, and Mary takes some away,” Johnny said.

That evening, Mrs. Smith asked Betty and Mary about the way they sold candy. Mary shrugged her shoulders and said that she just measured out the amount of candy that the customer wants and sells it to them with a smile.

Betty said, “I figure that people just want to get their money’s worth and nobody likes to see you take anything away from them. So, I simply make sure that I always start with less than what the customer orders, and then keep adding more until the scale reads the correct amount.

“That way, people feel like they’re getting something more. They seem to like that,” Betty added.

*********

For many years now police patrol cars have been outfitted with dash cameras. One result of the disturbing events in Ferguson, Mo. on Aug. 9, is the recommendation that officers be made to wear on-body cameras that would feed video into their cell-phones to protect officers and suspects.

That got me thinking. Just how much more can patrol officers be expected to wear and carry on their “duty belts”?

First, nearly all patrolmen must wear a body armor vest for protection. With the additional tools on their belt, the added weight could exceed 10 pounds.

That duty belt serves as a holster for their fire arm, handcuffs, taser/stun gun, radio, magazine pouch for extra ammo clips, a baton/night stick, phone, as many as two flashlights and pepper spray-mace canister. Am I missing anything?

So much for being nimble.

********

In the aftermath of the Aug. 9 police shooting in Ferguson, Mo. there were violent protests and looting of stores that awakened racial tensions across America. People were quick to criticize the various law enforcement agencies for rolling out an arsenal of military-grade gear, including armored vehicles, assault rifles and riot-control equipment.

There were many valid points made, but let’s not demonize all police departments and officers. Let’s not tarnish the work of all police officers for the actions of a few.

In many U.S. cities, there are areas that resemble war zones with gang activity, nightly lawlessness and deadly confrontations. We can’t expect cops, firemen and emergency personnel to do their jobs in those conditions without adequate equipment for protection.

It seems reasonable and standard procedure to have SWAT-type units on standby to carry out dangerous assignments. The best and safest way to protect all involved is to act with a show of force.

And when that happens, sometimes bad things happen. I’d guess if cops, firemen and EMTs go into tense situations undermanned and ill-equipped, even worse things can happen. Proper training is mandatory. Unfit public servants must be weeded out.

Some critics say the partnership program administered by the Defense Dept. to distribute surplus military equipment has been overdone. In some cases, using this superior fire-power has escalated the powder keg situation…which is debatable.

Sadly, the world has become more dangerous. Maybe there was a day many decades ago when the mere presence of law enforcement was enough to deter most criminal activity. We’d like to believe horrendous crimes never happen in our backyard.

Top U.S. national security officials are warning us: The Islamic State in Iraq and Syria (ISIS) present the greatest terrorist threat to Americans since 9/11. That organization is savage and their stated goal is to harm all Americans and to raise their flag over the White House.

We need to understand, according to intelligence sources, Jihadist (lone wolf) sleeper cells are already here.

If followers of the Islamic State do bring their violent brand of terrorism to an American city near us, it might not be a bad idea to have our policemen, firemen and EMTs properly equipped to protect us, and themselves